{"id":672,"date":"2021-04-29T23:21:45","date_gmt":"2021-04-30T03:21:45","guid":{"rendered":"https:\/\/erikaestevez.com\/?p=672"},"modified":"2022-06-06T19:14:26","modified_gmt":"2022-06-06T23:14:26","slug":"marca-personal-que-es-una-marca-personal-importancia-construir-una-marca-personal-erikaestevez-com","status":"publish","type":"post","link":"https:\/\/erikaestevez.com\/?p=672","title":{"rendered":"MARCA PERSONAL: \u00bfQu\u00e9 es, su importancia y c\u00f3mo construirla?"},"content":{"rendered":"\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:25px\"><strong>\u00bfQu\u00e9 es Marca Personal<\/strong>?<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-background has-normal-font-size\" style=\"background-color:#ffdd80\">La marca personal es tu identidad, lo que t\u00fa proyectas y lo que t\u00fa eres.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">La marca puede ser la percepci\u00f3n que tienen las personas de tu marca personal de cierta forma, es la imagen que tiene de tu persona tanto profesional como personal. Por eso hay que trabajar en proyectar la marca personal deseada.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Las asociaciones de una marca personal son los beneficios y cualidades que describen los aspectos m\u00e1s importantes de t\u00fa marca.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-normal-font-size\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">En el desarrollo de una marca personal se debe tomar en cuenta 2 elementos importantes:<\/mark><\/p>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"has-background has-normal-font-size\" style=\"background-color:#ffdd80\"><li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Conocimiento actual de la marca personal.<\/mark><\/li><li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Conocimiento deseado de la marca personal.<\/mark><\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">Significado de ser una marca personal<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Ser una marca personal no es malo y no quiere decir que eres solo un objeto. &nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Una marca personal es un elogio porque te atribuye, que t\u00fa eres un experto en tu \u00e1rea y en lo que haces. Ad\u00e9mas, es un orgullo por lo que has construido. \u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">Importancia de la marca personal<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Es de suma importancia construir una marca personal: fuerte, profesional, admirable y perdurable. Adem\u00e1s, es crucial trabajar y cuidar la marca personal.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">La marca personal tiene que comunicar e interactuar tanto en el \u00e1mbito online como offline, para que exista un equilibrio entre ambos entornos.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">La marca personal se construye d\u00eda a d\u00eda. La determinaci\u00f3n, la constancia y la persistencia son elementos clave en el desarrollo y construcci\u00f3n de la marca personal.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">En el desarrollo de la marca personal debemos conocernos a nosotros mismo, qui\u00e9nes somos y que nos apasiona.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">Estrategia para la marca personal<\/span><\/strong><\/p>\n\n\n\n<p style=\"font-size:25px\"><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\">La estrategia eficaz a aplicar a la marca personal, es ser diferente de la competencia y aportar un valor diferencial.<\/p>\n\n\n\n<p class=\"has-text-color has-background has-normal-font-size\" style=\"background-color:#ffdd80;color:#e92b84\"><strong>La marca personal es una forma de saber venderte a ti mismo. <\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">En el desarrollo de la marca personal hay que ganar valor, ser un referente, ser reconocido y admirable. &nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Tambi\u00e9n se debe crear una estrategia creativa para expresar las cualidades y beneficios que se atribuye a la marca personal.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">2 pautas de construir una marca personal<\/mark><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Decidir la manera en que se va a desarrollar y construir tu marca personal es un elemento clave para el desarrollo de tu marca. Existen 2 pautas en que se puede desarrollar y construir tu marca personal.<\/p>\n\n\n\n<p class=\"has-black-color has-white-background-color has-text-color has-background has-normal-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Consciente. <\/mark><\/strong>Es que t\u00fa tienes un objetivo y estrategia en la que est\u00e1 desarrollando tu marca personal. La persona est\u00e1 en plena facultad de lo que est\u00e1 haciendo y piensa hacer para desarrollar su propia marca personal. Cuida y protege la reputaci\u00f3n de su marca.<\/p>\n\n\n\n<p class=\"has-black-color has-white-background-color has-text-color has-background has-normal-font-size\"><strong>Inconsciente. <\/strong>Es que se est\u00e1 desarrollando de manera espont\u00e1nea pero no te garantiza el \u00e9xito a largo plazo. De esta forma no tiene un objetivo, no hay estrategias establecidas ni t\u00e1cticas a implementar, no cuidas de la marca y no existe una medici\u00f3n de los resultados.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">Principales beneficios de una marca personal<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Por medio de nuestra marca personal se puede tener diferentes beneficios que contribuyen a la construcci\u00f3n y consolidaci\u00f3n de la marca personal.<\/p>\n\n\n\n<ul class=\"has-text-color has-normal-font-size\" style=\"color:#ab7022\"><li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7b4f30\" class=\"has-inline-color\"><strong>Profesionales.<\/strong><\/mark><\/li><li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7b4f30\" class=\"has-inline-color\"><strong>Personales.<\/strong><\/mark><\/li><li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7b4f30\" class=\"has-inline-color\"><strong>Econ\u00f3micos.<\/strong><\/mark><\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">3 aspectos clave a tomar en cuenta en la creaci\u00f3n de la marca personal<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7d4b09\" class=\"has-inline-color\">Descubrir qui\u00e9n eres.<\/mark><\/strong> Es un aspecto a considerar en la creaci\u00f3n de la marca personal. De nada sirve construir tu marca personal, si no te conoces a ti mismo, qui\u00e9n eres y lo puedes ser capaz de hacer.<\/li><\/ul>\n\n\n\n<ul><li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7d4b09\" class=\"has-inline-color\"><strong>La proyecci\u00f3n de la marca personal. <\/strong><\/mark>Es de relevancia la proyecci\u00f3n de tu marca personal, la imagen que tu proyectas, la imagen deseada de tu marca personal.<\/li><\/ul>\n\n\n\n<ul><li><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7d4b09\" class=\"has-inline-color\"><strong>Cuidar de la marca personal. <\/strong><\/mark>Conservar y mantener la marca, especialmente la reputaci\u00f3n de tu marca personal. Este aspecto representa el camino a la consolidaci\u00f3n de la marca personal.<\/li><\/ul>\n\n\n\n<p class=\"has-normal-font-size\"><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><strong><span class=\"has-inline-color has-black-color\">Consolidaci\u00f3n de la marca personal<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Lograr la consolidaci\u00f3n de la marca personal requiere un trabajo arduo de disciplina y pasi\u00f3n, que est\u00e9 conectada a un prop\u00f3sito. Adem\u00e1s, la disciplina y persistencia de seguir trabajando d\u00eda a d\u00eda por ese objetivo que quiere alcanzar, de consolidar tu marca personal.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">La consolidaci\u00f3n de la marca personal es gracias a una marca bien definida y trabajada.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:25px\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Legado de la marca personal<\/strong><\/mark><\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">El recorrido de tu vida refleja tu marca personal, todo lo que has hecho y lo que sigues haciendo construye tu marca personal.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">La marca personal d\u00eda a d\u00eda tiene que construir su legado. Aunque, lo importante es dejar un legado espiritual en las personas a trav\u00e9s de tu ense\u00f1anza, contribuciones y aporte en cada una de las personas que te conoce a lo largo de tu vida. &nbsp;<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-normal-font-size\">Por tal raz\u00f3n, es de suma importancia conocer las huellas estamos dejando en nuestra marca personal y si, estamos aportando valor en la vida de otras personas.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-normal-font-size\"><\/p>\n\n\n\n<p class=\"has-text-color has-background\" style=\"background-color:#ffdd80;color:#e92b84;font-size:17px\"><strong>El alma de la marca personal es ser t\u00fa mismo<\/strong>.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-container-1 wp-block-social-links alignright\"><li class=\"wp-social-link wp-social-link-linkedin 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c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-background\" style=\"background-color:#e0e2e4;font-size:18px\"><strong>Comparte en redes<\/strong>  <\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:17px\">Si te ha gustado el post, d\u00e9jame tus comentarios. \u00a1Me encantar\u00e1 leerte!<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:17px\">Un abrazo,<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\" style=\"font-size:17px\">Erika<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es Marca Personal? La marca personal es tu identidad, lo que t\u00fa proyectas y lo que t\u00fa eres. La marca puede ser la percepci\u00f3n que tienen las personas de tu marca personal de cierta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MARCA PERSONAL: \u00bfQu\u00e9 es, su importancia y c\u00f3mo construirla? - Erika Estevez<\/title>\n<meta name=\"description\" content=\"La marca personal es tu identidad, lo que t\u00fa proyecta y lo que t\u00fa eres. 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