{"id":601,"date":"2021-04-21T16:00:20","date_gmt":"2021-04-21T20:00:20","guid":{"rendered":"https:\/\/erikaestevez.com\/?p=601"},"modified":"2022-06-06T20:24:08","modified_gmt":"2022-06-07T00:24:08","slug":"marketing-post-covid-nuevos-cambios","status":"publish","type":"post","link":"https:\/\/erikaestevez.com\/?p=601","title":{"rendered":"Marketing Post COVID: Nuevos Cambios"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-background\" style=\"background-color:#eecd87\">Las estrategias de marketing est\u00e1n cambiando. <\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">El nuevo entorno de la realidad del COVID-19 ha obligado a los mercad\u00f3logos a cambiar de manera radical la forma en que desarrollan sus programas de marketing. Dise\u00f1ar estrategias en un ambiente de incertidumbre y enfocar todos los esfuerzos de marketing en satisfacer las necesidades de los clientes.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-background\" style=\"background-color:#eecd87\">El marketing digital es una tendencia a nivel mundial.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Antes de nada, el marketing digital es la t\u00e9cnica que permite mantener conectada a la empresa con su p\u00fablico objetivo a trav\u00e9s de los medios digitales.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">El marketing digital ha tenido un crecimiento durante la crisis del COVID-19 en las estrategias comerciales de las empresas.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Las peque\u00f1as, medianas y grandes empresas han tenido que asimilar la tendencia del marketing digital en poder accionar de manera m\u00e1s competitiva y con nuevas innovaciones.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">La nueva revoluci\u00f3n tecnol\u00f3gica que experimentan las organizaciones ha permitido que el marketing digital se convierta en un aliado estrat\u00e9gico para lograr los objetivos de la organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Los consumidores contribuyen decisivamente a adicionar valor al ofrecer informaci\u00f3n en los medios digitales. Para los mercad\u00f3logos esto representa una oportunidad en agregar valor al tomar esa informaci\u00f3n.<\/p>\n\n\n\n<ul><li><strong>Dise\u00f1ar estrategias que ayuden a crear relaciones fuertes y rentables con los clientes<\/strong>.<\/li><\/ul>\n\n\n\n<ul><li><strong>Crear experiencias \u00fanicas e interesantes con los clientes.<\/strong><\/li><\/ul>\n\n\n\n<p>Por tal raz\u00f3n, es el momento de garantizar que la anal\u00edtica digital est\u00e9 alineada para aprovechar al m\u00e1ximo la informaci\u00f3n que proporcionan los consumidores. \u00a0<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#9c6f0e\" class=\"has-inline-color\">Los datos y el an\u00e1lisis servir\u00e1n como impulsores m\u00e1s fuertes en la toma de decisiones estrat\u00e9gicas.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Las estrategias y t\u00e1cticas en que se basan los programas de marketing en general se han transformado de manera dr\u00e1stica por los nuevos cambios del mercado.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Las empresas se han ido enfrentando a numerosos cambios en su entorno externo. Los cambios en aspectos pol\u00edticos, econ\u00f3micos, tecnol\u00f3gicos, sociales y ambientales que ha provocado el COVID-19.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-container-1 wp-block-social-links alignright\"><li class=\"wp-social-link wp-social-link-twitter wp-block-social-link\"><a href=\"https:\/\/twitter.com\/\" aria-label=\"Twitter: https:\/\/twitter.com\/\"  class=\"wp-block-social-link-anchor\"> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 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abrazo,<\/p>\n\n\n\n<p>Erika<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias de marketing est\u00e1n cambiando. El nuevo entorno de la realidad del COVID-19 ha obligado a los mercad\u00f3logos a cambiar de manera radical la forma en que desarrollan sus programas de marketing. Dise\u00f1ar estrategias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":391,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":[],"categories":[40],"tags":[47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Post COVID: Nuevos Cambios - Erika Estevez<\/title>\n<link rel=\"canonical\" href=\"https:\/\/erikaestevez.com\/?p=601\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Post COVID: Nuevos Cambios - Erika Estevez\" \/>\n<meta property=\"og:description\" content=\"Las estrategias de marketing est\u00e1n cambiando. El nuevo entorno de la realidad del COVID-19 ha obligado a los mercad\u00f3logos a cambiar de manera radical la forma en que desarrollan sus programas de marketing. Dise\u00f1ar estrategias [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/erikaestevez.com\/?p=601\" \/>\n<meta property=\"og:site_name\" content=\"Erika Estevez\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T20:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-07T00:24:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/erikaestevez.com\/wp-content\/uploads\/2021\/01\/Marketing-d.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"935\" \/>\n\t<meta property=\"og:image:height\" content=\"526\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/erikaestevez.com\/#website\",\"url\":\"https:\/\/erikaestevez.com\/\",\"name\":\"Erika Estevez\",\"description\":\"Believe in yourself\",\"publisher\":{\"@id\":\"https:\/\/erikaestevez.com\/#\/schema\/person\/2141126d219cc4f5a968276b98bd36b5\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/erikaestevez.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/erikaestevez.com\/?p=601#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/erikaestevez.com\/wp-content\/uploads\/2021\/01\/Marketing-d.jpg\",\"contentUrl\":\"https:\/\/erikaestevez.com\/wp-content\/uploads\/2021\/01\/Marketing-d.jpg\",\"width\":935,\"height\":526,\"caption\":\"Marketing digital\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/erikaestevez.com\/?p=601#webpage\",\"url\":\"https:\/\/erikaestevez.com\/?p=601\",\"name\":\"Marketing Post COVID: Nuevos Cambios - 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